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Reading lists: Serving Customers in Global Markets


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Reading lists: Serving Customers in Global Markets

Reading list titles for this course/module

 
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Consumer Behavior
CONSUMER BEHAVIOR

Pieters, Rik (Tilburg University); Hoyer, Wayne...

£59.49
£51.50
Core Text

Consumer Behaviour: A European Outlook
CONSUMER BEHAVIOUR: A EUROPEAN OUTLOOK

Schiffman, Leon G.; Kanuk, Leslie; ...

£63.74
£43.99
Core Text

Principles and Practice of Marketing
PRINCIPLES AND PRACTICE OF MARKETING

Jobber, David; Ellis-Chadwick, Fiona

£48.44
Core Text

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