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DNA of Customer Experience, The: How Emotions Drive Value


DNA of Customer Experience, The: How Emotions Drive Value

Hardback by Shaw, C.

DNA of Customer Experience, The: How Emotions Drive Value

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£46.74

ISBN:
9780230500006
Publication Date:
10 May 2007
Language:
English
Publisher:
Palgrave Macmillan
Pages:
186 pages
Format:
Hardback
For delivery:
Estimated despatch 27 - 29 May 2024
DNA of Customer Experience, The: How Emotions Drive Value

Description

As the World Thought Leaders on Customer Experience, Colin Shaw and the team at Beyond Philosophy have undertaken more than 18 months of groundbreaking research to discover the emotions that drive and destroy value in an organization, and can now disclose the empirical link between evoking these emotions and substantial financial returns.

Contents

Moving from a religion to a financial imperative The DNA of a Customer The importance of the pre & post customer experience The Destroying cluster The Attention cluster The Recommendation cluster The Advocacy cluster The link to financial performance via Net Promoter How to get things done Show me the money - TNT Case Study Some good advice

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