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Reading Images: The Grammar of Visual Design 3rd edition


Reading Images: The Grammar of Visual Design 3rd edition

Paperback by Kress, Gunther (Institute of Education, University of London, UK); Leeuwen, Theo van (University of Southern Denmark)

Reading Images: The Grammar of Visual Design

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£32.29

ISBN:
9780415672573
Publication Date:
26 Nov 2020
Edition/language:
3rd edition / English
Publisher:
Taylor & Francis Ltd
Imprint:
Routledge
Pages:
292 pages
Format:
Paperback
For delivery:
Estimated despatch 1 May 2024
Reading Images: The Grammar of Visual Design

Description

This third edition of the landmark textbook Reading Images builds on its reputation as the first systematic and comprehensive account of the grammar of visual design. Drawing on an enormous range of examples from children's drawings to textbook illustrations, photo-journalism to fine art, as well as three-dimensional forms such as sculpture and toys, the authors examine the ways in which images communicate meaning. Features of this fully updated third edition include: new material on diagrams and data visualization a new approach to the theory of 'modality' a discussion of how images and their uses have changed since the first edition examples from a wide range of digital media including websites, social media, I-phone interfaces and computer games ideas on the future of visual communication. Reading Images presents a detailed outline of the 'grammar' of visual design and provides the reader with an invaluable 'tool-kit' for reading images in their contemporary multimodal settings. A must for students and scholars of communication, linguistics, design studies, media studies and the arts.

Contents

List of Figures Preface Introduction: the grammar of visual design 1 The semiotic landscape: language and visual communication 2. Narrative representations: designing signs of social action 3. Conceptual representations: designing social constructs 4. Representation and interaction: designing the position of the viewer 5 Modality and validity: designing models of reality 6. The meaning of composition 7. Materiality and meaning 8. The third dimension Bibliography Index

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