Writing Skills for Public Relations is filled with helpful pointers and useful examples for public relations practitioners at all levels who need to make the best use of written communication. Covering both style and presentation, it addresses the dos and don'ts of English grammar, including jargon and clichés, as well as important legal considerations. Along with guidance on editing, policing house style, writing for the press, public speaking, pronunciation and good text design and layout, this fifth edition provides valuable advice on writing for online and social media. This is an essential hands-on practical guide for anyone earning a living through the written or spoken word.
Chapter - 00: Introduction;
Chapter - 01: The importance of style: an overview;
Chapter - 02: Trouble with plurals and possessives;
Chapter - 03: Making your mark;
Chapter - 04: Down with capitalism!;
Chapter - 05: Clichés, jargon and other worn words;
Chapter - 06: Is it easy to read?;
Chapter - 07: Headlines: making them work;
Chapter - 08: Dealing with figures and abbreviations;
Chapter - 09: Keep it short, simple - and plain;
Chapter - 10: Social media: the X-factor for PR;
Chapter - 11: Writing for the media;
Chapter - 12: Captions: how to handle them;
Chapter - 13: Why editing matters;
Chapter - 14: Skills and styles for the office;
Chapter - 15: Traps, snares and pitfalls;
Chapter - 16: Americanisms - the differences;
Chapter - 17: The spoken word: pronunciation pointers;
Chapter - 18: Principles of presentation;
Chapter - 19: Writing for the web;
Chapter - 20: Tone - the linchpin of reputation;
Chapter - 21: Now it's annual report time;
Chapter - 22: Is it legal?;
Chapter - 23: Keep to the codes
