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The easiest and best way you'll ever find to create a marketing plan.
Contents Acknowledgments Introduction Chapter 1: The Planning Process Chapter 2: Marketing Management Chapter 3: Market Analysis Chapter 4: Customer Analysis Chapter 5: Brand Development Chapter 4: Customer Analysis Chapter 5: Brand Development Chapter 6: The Product/Service Plan Chapter 7: Calculating Your Marketing Communications Budget Chapter 8: Competitive Analysis Chapter 9: The Advertising Plan Chapter 10: The Sales Promotion Plan Chapter 11: The Public Relations Plan Chapter 12: The Sales Plan: Pricing Chapter 13: The Sales Plan: Future Sales Chapter 14: The Customer Service Plan Chapter 15: Maximizing High-Potential Accounts Chapter 16: The Internet Plan Chapter 17: The Research Plan Chapter 18: Pulling the Plan Together Appendix A: Marketing Plan Basics Appendix B: Everything You Need to Know About Working with an Advertising Agency Marketing Plan what if software models are available free of charge at: www.amacombooks.org/go/MarketingPla4
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