The go-to guide to social media skills, now in an updated and revised Third Edition The Social Media Bible is comprehensive 700-plus page social media resource that will teach corporate, small business, and non-profit marketers strategies for using social media to reach their desired audiences with power messages and efficiency. This newly revised 3rd edition addresses technology updates to the iPad, apps, Foursquare, and other geotargeted networks. New case studies and company profiles provide practical examples of how businesses have successfully implemented these strategies, using the newest social media marketing tools. Updates and changes to Google's search engine algorithms More information on plug-ins, widgets, apps, and integration Updates on Twitter and Yammer and new information on Google+ The latest in mobile marketing Master the latest social media tools and deliver powerful messaging in the most effective way possible with The Social Media Bible.
Acknowledgments vii Introduction xi Part I Tactics and Tools Chapter 1 What Is Social Media? 3 Chapter 2 Say Hello to Social Networking 25 Chapter 3 It's Not Your Father's E-Mail 61 Chapter 4 The World of Web Pages 85 Chapter 5 The Internet Forum 117 Chapter 6 The Ubiquitous Blog 141 Chapter 7 The Wisdom of the Wiki 167 Chapter 8 A Picture Is Worth a Thousand Words (Photo Sharing) 187 Chapter 9 Talking about the Podcast (Audio Create) 207 Chapter 10 Got Audio? (Audio Sharing) 233 Chapter 11 Watch Out for Vlogs (Video Create) 253 Chapter 12 Got Video? (Video Sharing) 273 Chapter 13 Thumbs Up for Microblogging 289 Chapter 14 Live from Anywhere-It's Livecasting 317 Chapter 15 Virtual Worlds-Real Impact 339 Chapter 16 Gaming the System: Virtual Gaming 371 Chapter 17 RSS-Really Simple Syndication Made Simple 397 Chapter 18 Spotlight on Search (Search Engine Optimization) 411 Chapter 19 Marketing Yourself (Search Engine Marketing) 441 Chapter 20 The Formidable Fourth Screen (Mobile) 457 Chapter 21 Let the Conversation Begin (Interpersonal) 487 Part II Strategy: The Five Steps to Social Media Success Chapter 22 Analyze Your Existing Media 539 Chapter 23 The Social Media Trinity 551 Chapter 24 Integrate Strategies 565 Chapter 25 Identify Resources 577 Chapter 26 Implement and Measurement 589 Index 601
Accessing your eBook through Kortext
Once purchased, you can view your eBook through the Kortext app, available to download for Windows, Android and iOS devices. Once you have downloaded the app, your eBook will be available on your Kortext digital bookshelf and can even be downloaded to view offline anytime, anywhere, helping you learn without limits.
In addition, you'll have access to Kortext's smart study tools including highlighting, notetaking, copy and paste, and easy reference export.
To download the Kortext app, head to your device's app store or visit https://app.kortext.com to sign up and read through your browser.
NB: eBook is only available for a single-user licence (i.e. not for multiple / networked users).
