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Preparing Effective Business Plans: An Entrepreneurial Approach, Global Edition (PDF eBook) 2nd edition


Preparing Effective Business Plans: An Entrepreneurial Approach, Global Edition (PDF eBook) 2nd edition

eBook by Barringer, Bruce R.

Preparing Effective Business Plans: An Entrepreneurial Approach, Global Edition (PDF eBook)

£43.99

ISBN:
9781292059679
Publication Date:
30 Apr 2015
Edition:
2nd edition
Publisher:
Pearson
Pages:
288 pages
Format:
eBook
For delivery:
Download available
Preparing Effective Business Plans: An Entrepreneurial Approach, Global Edition (PDF eBook)

Description

For undergraduate and graduate courses in entrepreneurship This book is for the future entrepreneur who wants to understand the critical issues and feasibility of developing a business venture, while developing an extensive business plan. Teaching and Learning Experience This text will provide a better teaching and learning experiencefor you and your students. Heres how: Focus on the Front End of the Entrepreneurial Process: The entrepreneurial process is discussed and defined as part of the comprehensive business plan process. Give Students a Solid Point of Reference: A business plan, for a fictitious company name Prime Adult Fitness, is built throughout the course of the book. Present Special Insights on Presenting and Writing a Business Plan: The book provides tips and suggesting for presenting a business plan with confidence The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit TheeBooks products do not have an expiry date. You will continue to access yourdigitalebookproducts whilst you have yourBookshelf installed.

Contents

PART I. STARTING THE PROCESS Chapter 1. Why Plan? PART II. WHAT TO DO BEFORE THE BUSINESS PLAN IS WRITTEN Chapter 2. Developing and Screening Business Ideas Chapter 3. Feasibiity Analysis PART III. PREPARING A BUSINESS PLAN Chapter 4. Introductory Material, Executive Summary, and Description of the Business Chapter 5. Industry Analysis Chapter 6. Market Analysis Chapter 7. Marketing Plan Chapter 8. Management Team and Company Structure Chapter 9. Operations Plan and Product (or Service) Design and Development Plan Chapter 10. Financial Projections PART IV. PRESENTING THE BUSINESS PLAN Chapter 11. Presenting the Plan with Confidence Name Index Subject Index

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