Now in its5th edition, Research Methods for Leisure and Tourism has become the ultimate reference text for both students enrolled in undergraduate and postgraduate degrees and practising managers. This book combines comprehensive coverage of a wide variety of qualitative and quantitative research methods with step-by step guidance through research software including Excel, SPSS and NVivo. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit TheeBooks products do not have an expiry date. You will continue to access yourdigitalebookproducts whilst you have yourBookshelf installed.
I Preparation 1 Introduction to research: what, why and who? 2 Approaches to leisure and tourism research 3 Starting out - research plans and proposals 4 Research ethics 5 The range of research methods 6 Reviewing the literature II Data collection 7 Secondary data sources 8 Observation 9 Qualitative methods: introduction and data collection 10 Questionnaire surveys: typology, design and coding 11 Experimental research 12 Case study method 13 Sampling: quantitative and qualitative III Data analysis 14 Analysing secondary data 15 Analysing qualitative data 16 Analysing quantitative data 17 Statistical analysis IV Communicating results 18 Preparing a research report
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