OHenry MintzbergOs views are a breath of fresh air which can only encourage the good guys.O The Observer aOMy favourite management book of the last 25 years? No contest. The Rise & Fall of Strategic Planning.O Tom Peters, managment guru Strategy is the most prestigious but also the most confusing part of business. Managers are constantly bombarded with new jargon and the latest fads promising the magic bullet for every strategic problem. The world of strategy can seem to be an impenetrable jungle. Strategy Safari presents a powerful antidote to the dilemma of needing to know about strategy and yet not being able to find any comprehensible guidelines. This revised edition is a comprehensive, colourful and illuminating tour through the wilds of strategic management. In this provocative, jargon-free and extremely readable guide, top strategy authors Mintzberg, Ahlstrand & Lampel clearly set out and critique each of the ten major schools of strategic management thinking to help you grasp what you really need to know. Take the strategy safari O your business will thank you for it.
Contents Acknowledgements / ix Embarkation / xi 1 'And over here, ladies and gentlemen: the strategic management beast Why ten? A field review Five Ps for strategy Strategies for better and for worse Strategic management as an academic discipline 2 The design school: strategy formation as a process of conception Origins of the design school The basic design school model Premises of the design school Critique of the design school The design school: contexts and contributions 3 The planning school: strategy formation as a formal process The basic strategic planning model Sorting out the hierarchies Premises of the planning school Some more recent developments Planning's unplanned troubles The fallacies of strategic planning The context and contribution of the planning school 4 The positioning school: strategy formation as an analytical process Enter Porter Premises of the positioning school The first wave: origins in the military maxims The second wave: the search for consulting imperatives The third wave: the development of empirical propositions Critique of the positioning school Contribution and context of the positioning school 5 The entrepreneurial school: strategy formation as a visionary process Origins in economics The literature of the entrepreneurial school Visionary leadership Premises of the entrepreneurial school &nbs
Accessing your eBook through Kortext
Once purchased, you can view your eBook through the Kortext app, available to download for Windows, Android and iOS devices. Once you have downloaded the app, your eBook will be available on your Kortext digital bookshelf and can even be downloaded to view offline anytime, anywhere, helping you learn without limits.
In addition, you'll have access to Kortext's smart study tools including highlighting, notetaking, copy and paste, and easy reference export.
To download the Kortext app, head to your device's app store or visit https://app.kortext.com to sign up and read through your browser.
NB: eBook is only available for a single-user licence (i.e. not for multiple / networked users).
