Skip to main content Site map

Experiencing Public Relations: International Voices (ePub eBook)


Experiencing Public Relations: International Voices (ePub eBook)

eBook by Bridgen, Elizabeth/Vercic, Dejan

Experiencing Public Relations: International Voices (ePub eBook)

£36.99

ISBN:
9781351803090
Publication Date:
28 Sep 2017
Publisher:
Taylor and Francis
Imprint:
Routledge
Format:
eBook
For delivery:
Download available
Experiencing Public Relations: International Voices (ePub eBook)

Description

Experiencing Public Relations examines the everyday experiences of PR practitioners in order to better understand how public relations is perceived by those outside and within the field. The book aims to provoke debate around the nature of public relations by looking at how it is defined at a theoretical level, compared to how it is lived and represented in the real world.Chapters feature work from some of the worldOs leading public relations scholars. They cover a diverse range of subjects, such as representations of PR in fiction and film, terrorist use of public relations, the impact of social media on this medium and a study of Ndirty workO within the PR industry. The book also explores international PR practices, presenting analysis from contributors based in Australia, Germany, India, Norway, New Zealand, Poland, Russia, Slovenia, Spain, South Africa, Sweden, Taiwan, UAE, UK, USA and Venezuela. Experiencing Public Relations goes beyond the NfrontstageO scholarship of public relations to bring together stories of PR in daily life, revealing how influential theories work out in practice and translate into different cultural and social contexts. This book will provide researchers, professionals and students with a vital perspective on the inner workings of public relations today.

Accessing your eBook through Kortext

Once purchased, you can view your eBook through the Kortext app, available to download for Windows, Android and iOS devices. Once you have downloaded the app, your eBook will be available on your Kortext digital bookshelf and can even be downloaded to view offline anytime, anywhere, helping you learn without limits.

In addition, you'll have access to Kortext's smart study tools including highlighting, notetaking, copy and paste, and easy reference export.

To download the Kortext app, head to your device's app store or visit https://app.kortext.com to sign up and read through your browser.

This is a Kortext title - click here to find out more This is a Kortext title - click here to find out more

NB: eBook is only available for a single-user licence (i.e. not for multiple / networked users).

Back

London Metropolitan University logo