The European media landscape is changing profoundly. In this wide-ranging and timely text, members of the Euromedia Research Group examine the ways in which national and supranational policy is reacting to these changes.The contributors consider: the consequences for broadcasting systems of satellite and cable delivery; the fate of public broadcasting under deregulation; the changes currently affecting print media and newspapers; the impact of media changes for political and social cultural life; and the significance of the Internet, the first true fruit of the telematic revolution in communication.The main themes of media policy analysis today are convergence, concentration and commercialization, and abundance through digitalization. Although media policy has changed drastically in its concerns and forms, the authors here argue that the need for an effective public communication policy in our `information society is as pressing now as it ever was.
Introduction Changing Media and Changing Society - Karen Siune PART ONE: STRUCTURAL CHANGES The European Newspaper Market - Els de Bens and Helge [sl]Ostbye Does Public Broadcasting Have a Future? - Karen Siune and Olof Hult[ac]en Media Concentration and the Public Interest - Werner A Meier and Josef Trappel PART TWO: TECHNOLOGICAL CHANGES The Digital Future - Hans J Kleinsteuber The Internet - Wolfgang Treutzschler A New Mass Medium? Convergence - Bernt Stubbe [sl]Ostergaard Legislative Dilemmas PART THREE: MEDIA AND SOCIOCULTURAL CHANGE Commercialization and Beyond - Denis McQuail Politicization in Decline? - Kees Brants and Karen Siune Media Use in the European Household - Mary J Kelly The Media in the Age of Digital Communication - Els de Bens and Gianpietro Mazzoleni PART FOUR: POLICY RESPONSES Debating National Policy - Claude Sorbets Media Concentration - Josef Trappel and Werner A Meier Options for Policy European Policy Initiatives - Mario Hirsch and Vibeke G Petersen CONCLUSION Looking to the Future - Denis McQuail
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