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The Long Tail of Tourism: Holiday Niches and their Impact on Mainstream Tourism (PDF eBook) 2011 ed.


The Long Tail of Tourism: Holiday Niches and their Impact on Mainstream Tourism (PDF eBook) 2011 ed.

eBook by Papathanassis, Alexis

The Long Tail of Tourism: Holiday Niches and their Impact on Mainstream Tourism (PDF eBook)

£44.99

ISBN:
9783834962317
Publication Date:
23 Apr 2011
Edition:
2011 ed.
Publisher:
Springer Nature
Imprint:
Gabler Verlag
Pages:
220 pages
Format:
eBook
For delivery:
Download available
The Long Tail of Tourism: Holiday Niches and their Impact on Mainstream Tourism (PDF eBook)

Description

The long tail of holiday offerings implies dramatic shifts in the sectors concentration levels and its competitive dynamics. In order to examine the applicability and validity of this scenario, a number of key holiday niches are examined in terms of their demand development, supplier landscapes, operational challenges and future potential.

Contents

The Long Tail of Tourism; Key Holiday Niches; Mass-Customisation; Revisiting the Tourism Long-Tail Scenario

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