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Reading lists: Advertising Management


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Reading lists: Advertising Management

Reading list titles for this course/module

 
Product name
Price
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Advertising (PDF eBook)
ADVERTISING (PDF EBOOK)

Hughes, Graham/De Francesco, Scott/Fill, Chris

£43.99
Core Text
Advertising Next: 150 Winning Campaigns for the New Communications Age
ADVERTISING NEXT: 150 WINNING CAMPAIGNS FOR THE NEW COMMUNICATIONS AGE

Himpe, Tom

£21.21
Core Text
Creative Strategies: Idea Management for Marketing, Advertising, Media and Design
CREATIVE STRATEGIES: IDEA MANAGEMENT FOR MARKETING, ADVERTISING, MEDIA AND DESIGN

Pricken, Mario

£30.60
Core Text
Dynamics of International Advertising: Theoretical and Practical Perspectives
DYNAMICS OF INTERNATIONAL ADVERTISING: THEORETICAL AND PRACTICAL PERSPECTIVES

Mueller, Barbara

£47.73
Core Text
Marketing Communications: A Brand Narrative Approach
MARKETING COMMUNICATIONS: A BRAND NARRATIVE APPROACH

Dahlen, Micael (Centre for Consumer Marketing); ...

£50.11
Core Text
New Strategic Brand Management, The: Advanced Insights and Strategic Thinking
NEW STRATEGIC BRAND MANAGEMENT, THE: ADVANCED INSIGHTS AND STRATEGIC THINKING

Kapferer, Jean-Noël

£38.24
£44.99
Core Text

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