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Marketing & Communications

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Advertising Concepts Theory and Practice (MC5000)
2 titles

Advertising Management (MC7081)
16 titles

Advertising Theory and Practice (MC5060)
2 titles

Advertising theory, process and practice (MC5017)
3 titles

Assessing the Marketing Environment (MC4007)
3 titles

Brand Management (MC5051)
1 title

Communication Theory & Concepts (MC6001)
10 titles

Communications and Digital Marketing (MC5018)
4 titles

Consumer Culture and Behaviour (MC5012)
6 titles

Consumer PR and Media Relations (MC5074)
1 title

Consumer Public Relations (MC5054)
13 titles

Contemporary Theory and Practice in Public Relations (MC7074)
26 titles

Corporate Communications (MC6011)
3 titles

Creative Advertising and Copywriting (MC6052)
1 title

Creativity and Innovation in Marketing (MC7078)
1 title

Customer Relationship Management (MC6005)
3 titles

Delivering Customer Value (MC6050)
4 titles

Digital Culture: Online Communication (MC3051CI)
1 title

Digital Marketing (MC5055)
3 titles

Digital Marketing and Social media (MC7080)
3 titles

Driving Innovation in Marketing (MC6084)
1 title

Fashion Branding and Communications (MC5013)
13 titles

Fashion Buying and Merchandising (MC5014)
3 titles

Fashion Concepts and Systems (MC4009)
3 titles

Global Issues in Fashion Marketing (MC6007)
3 titles

Global Marketing Strategy (MC5015)
1 title

Integrated Marketing Communications (MC5005)
1 title

Introduction to Media Culture and Society (MC4011)
5 titles

Introduction to Public Relations (MC4012)
1 title

Marketing and Communications Project (MC6P09)
1 title

Marketing Planning and Strategy (MC6010)
1 title

Marketing Research in Practice (MC7077)
3 titles

Media Relations (MC5061)
4 titles

Online Fashion Retailing (MC5062)
7 titles

Principles and Practice in Marketing (MC4004)
3 titles

Principles and Practice in Marketing (Study Abroad ) (MC4004)
3 titles

Public Relations in Practice (MC6060)
3 titles

Public Relations Strategy and Planning (MC7075)
12 titles

Retail Management and Marketing (MC7079)
9 titles

Services Marketing (MC6061)
1 title

Strategic Marketing Management (MC7072)
1 title

Understanding Consumer Behaviour (MC7073)
1 title