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Reading lists: Fashion Branding and Communications


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Reading lists: Fashion Branding and Communications

Reading list titles for this course/module

 
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Fashion Marketing
FASHION MARKETING

Easey, Mike (Newcastle Business School)

£25.50
£30.00
Core Text

Marketing Communications: A Brand Narrative Approach
MARKETING COMMUNICATIONS: A BRAND NARRATIVE APPROACH

Dahlen, Micael (Centre for Consumer Marketing); ...

£50.11
Core Text
Strategic Brand Management: A European Perspective
STRATEGIC BRAND MANAGEMENT: A EUROPEAN PERSPECTIVE

Keller, Kevin; Aperia, Tony; Georgson,...

£63.74
£43.99
Core Text

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