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Reading lists: Consumer Culture and Behaviour


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Reading lists: Consumer Culture and Behaviour

Reading list titles for this course/module

 
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Consumer Behaviour: A European Outlook
CONSUMER BEHAVIOUR: A EUROPEAN OUTLOOK

Schiffman, Leon G.; Kanuk, Leslie; ...

£63.74
£43.99
Core Text

Essentials of Marketing Research (PDF eBook)
ESSENTIALS OF MARKETING RESEARCH (PDF EBOOK)

Birks, David F./Wills, Peter A./Malhotra, Naresh K.

£43.99
Core Text

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